An antitrust case r egarding Google’s search business is a risk for the company, Baird says. (SERGEI GAPON/AFP via Getty Images)) https://www.profitableratecpm.com/h2uuzsjbcm?key=fcd9e434b5ce86cf84de87198af308e2 On Thursday, a federal judge said Google has violated antitrust law through its dominance of two online advertising markets: the open-web display publisher ad server market and the open-web display ad exchange market. It wasn’t a full victory for the U.S. government, as the judge ruled the plaintiffs failed to prove there was a relevant market for “open-web display advertiser ad networks.” “We won half of this case and we will appeal the other half,” Lee-Anne Mulholland, Google’s regulatory affairs executive, posted on the company’s social media account. “We disagree with the Court’s decision regarding our publisher tools. Publishers have many options and they choose Google because our ad tech tools are simple, affordable and effective.” Advertisement - Scroll to Co...
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